Augmented Reality (AR)
2 Min. reading time Komplexe App-Funktionalitäten
Augmented Reality (AR) enhances the real world with digital content – and we bring this technology directly into your app or web application. Whether you want to place products in a space, overlay virtual information onto real objects, or create interactive experiences: We develop AR features that work natively with cameras, sensors, and real-time data – for example, using React Native (Expo), WebXR, Viro, 3D models, or image recognition.
💡 What AR Does
AR ensures that your users can interact with digital content directly in their surroundings – without special hardware, using only a smartphone or tablet. This offers an intuitive experience, greater engagement, and entirely new use cases – in marketing, e-commerce, training, or support.
🛠️ How We Integrate Augmented Reality
- AR camera integration in React Native (via Expo Bare Workflow / plugins)
- Display of 3D objects, text, or symbols in the camera view
- Web AR via WebXR or 3D viewers directly in the browser
- Detection of markers, objects, or QR codes (e.g., for product information)
- Integration with real-time data, location, or user actions
- Hosting of 3D models (GLTF, USDZ, etc.) and performance optimization
- Optional: Integration into existing apps or connection to CMS & database
✅ Possible Use Cases
- Product preview in a real-world environment (e.g., furniture, decor, machinery)
- AR-assisted navigation or wayfinding in buildings or at events
- Training or learning apps with interactive 3D explanations
- Marketing experiences: Posters or packaging with overlaid AR effects
- Visual maintenance / repair instructions via the camera
- Game elements incorporating real-world movement and environments
❓ FAQs on AR Integration
Does AR work directly within the app – even with Expo? Yes – basic AR features are possible using Expo Bare Workflow or ARKit/ARCore modules. For simple WebAR projects, a browser-based solution (WebXR) is also sufficient. Do I have to provide 3D models myself? Not necessarily – we can work with you to select, customize, or have models created. You’ll receive a solution optimized for mobile performance. Which devices support AR? All modern smartphones and tablets with a camera. We ensure compatible fallbacks for devices without AR support. Is AR also possible for web projects? Yes – with WebXR, 3D viewers, or interactive overlays, we offer lightweight AR experiences right in the browser, without requiring an app installation.