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CONCEPT & STRATEGY IN 2026

Your app idea becomes a strategy

We develop a well-founded concept for your app with a clear vision, target group analysis and detailed roadmap. This will turn your idea into a successful project.

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Overview

Concept & strategy for your app

Why a good concept is crucial
  • You get clarity on your app vision and concrete, measurable goals, the foundation for every successful app launch.
  • We analyze your target audience closely and create user personas, so we build features that are truly relevant.
  • Precise concept development lets us give you accurate costs and timelines, no nasty surprises during development.

A good concept is the basis for every successful app. We analyze your goals, understand your target group and develop a clear strategy with a roadmap.

In this overview, we show you how we create your app concept, the benefits of strategic planning and how we bring your app vision to life together.

80 %

of app projects fail without a clear concept

3×

Higher probability of success with strategic planning

-60 %

Fewer changes in development due to good concept

Advantages

Why strategic conception pays off

A well-thought-out concept is more than just planning, it's the key to app success.

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Clear vision & goals

We define your app vision together and set specific, measurable goals. So you always know where the journey is heading.

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Target group focus

Through detailed user personas and market analysis, we understand your target group precisely. This is the basis for a successful app.

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Technical feasibility

Right from the start, we check what is technically possible and which technologies are best suited to your project.

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Cost transparency

Precise design means we can give you exact costs and schedules. No nasty surprises later.

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Scalable architecture

We plan your app so that it can grow with your company. From MVP to enterprise solution.

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Competitive advantage

Strategic analysis and innovative concepts will give you a real edge over the competition.

Target groups

For whom is Concept & Strategy useful?

Whether startup, established company or problem-solving, we develop the right strategy for every situation.

🚀 Startups with an app idea

You have an innovative app idea and need a solid concept to convince investors and motivate your team.

  • Validation of the business idea
  • MVP strategy and roadmap
  • Investor pitch and business plan
  • Technology stack recommendation
Develop MVP strategy →

Example: Food delivery startup

A startup wants to develop an app that connects local restaurants with customers. We create a concept with MVP features, scaling plan and technology recommendation.

The concept includes user personas for restaurant owners and customers, a clear MVP definition with 3 core functions, and a roadmap for the first 12 months.

🏢 Established companies

You want to expand or digitize your existing business with an app. We analyze your processes and develop a suitable strategy.

  • Analysis of existing processes
  • Integration with existing systems
  • Change management strategy
  • ROI forecast and business case

Example: Trading company

A medium-sized retail company wants to develop a B2B app for its customers. We analyze the existing processes and develop an integration strategy.

The concept includes an analysis of the current ordering processes, integration with the ERP system and a training strategy for employees.

🎯 Problem solving & innovation

You have a specific problem that you would like to solve with an app. We analyze the problem and develop an innovative solution.

  • Problem analysis and root cause analysis
  • Innovative solutions
  • Prototyping and validation
  • Implementation strategy

Example: Logistics optimization

A logistics company has problems with route planning. We develop a concept for an AI-based optimization app.

The concept includes the analysis of current route planning, the definition of AI requirements and a step-by-step implementation strategy.

Workflow

How we develop your app

Our structured development process ensures your app idea is implemented perfectly, from the first idea to the final app.

🎯
1

Concept & Strategy

We analyze your goals, target group and requirements. Together, we develop a strategy that brings your vision to life.

  • Analysis of your target group and user personas
  • Definition of core functions and user flows
  • Creation of an app strategy
  • Definition of the technical framework conditions
Enquire now without obligation
🔬
2

Prototyping & Evaluation

We use interactive prototypes to test user guidance and gather valuable feedback before we go into detailed design.

  • Creation of wireframes and low-fidelity prototypes
  • User testing and feedback integration
  • Optimization of user flows
  • Validation of the concept idea
More about wireframing & prototyping
🎨
3

UI/UX Design

Now it's getting visual! We create a modern, appealing design with Figma that perfectly reflects your brand.

  • Creation of the visual design in Figma
  • Development of a consistent design system
  • Optimization for different screen sizes
  • Integration of your brand colors and elements
More about UI/UX design
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4

Implementation & Development

Your design comes to life! We develop your app with modern technologies and pay attention to pixel-perfect implementation.

  • Pixel-perfect implementation of the design
  • Responsive development for all devices
  • Performance optimization and testing
  • Launch preparation and app store optimization
More about app development
Our offer
Professional app concept

Your individual app concept, professional & non-binding

Do you have an app idea and need a professional concept? We don't want it to fail because of the entry hurdle, but will take the first steps together with you.

This is what you get:

0,- €
  • Individual analysis of your app idea
  • Concrete proposals for concept strategy
  • First user personas and target group analysis
  • Recommendations on technology and implementation steps
App price calculator

What does an app cost?

Want to know what developing your app costs? With our free app cost calculator, you get a non-binding cost estimate in just a few minutes, no technical knowledge required.

Calculate app costs in just a few minutes

Our app cost calculator gives you a quick, easy-to-understand initial cost estimate, no jargon or prior knowledge required.
Transparency instead of a guessing game

Finally get a realistic idea of what your app idea could cost, based on real project data and experience.
Use your budget wisely, we'll show you how

We give you concrete tips on how to save development costs without sacrificing quality. That makes your idea feasible, even with a limited budget.
Professional app concept: Your added value when making contact

If you leave us your contact details, we'll develop a professional, individual concept for you, well-founded, professional and with real added value for your project.
Calculate app costs now free of charge

Non-binding and free of charge - in just 5 minutes

FAQ

Frequently asked questions about concept & strategy

Planning an app project and still have questions about concept development? Here you'll find answers on process, methods, costs and collaboration. If anything remains open, feel free to reach out personally, we'll advise you with no obligation.

Concept process & methods

We start with an intensive workshop in which we analyze your goals, target group and requirements. We then create user personas, define core functions and develop a detailed strategy with a roadmap.

We use proven methods such as Design Thinking, Lean Startup, User Research and Business Model Canvas. Depending on the project, we combine different approaches for optimal results.

This depends on the complexity of your project. A basic concept takes around 2-3 weeks, a comprehensive strategy with a roadmap 4-6 weeks. We work in an agile way and you will receive regular updates.

Target groups & market analysis

We conduct comprehensive market and user research. This includes interviews, surveys, competitive analysis and the creation of detailed user personas. This enables us to understand your target group precisely.

A user persona is a fictitious but realistic representative of your target group. It has specific characteristics, goals and problems. This helps us to develop features that are really relevant.

Yes, we analyze the market, the competition and trends in your industry. This helps us to identify opportunities and set your app apart from the competition.

Costs & offer

The costs depend on the scope and complexity. A basic concept starts from around €1,000, a comprehensive strategy with a roadmap from €3,000. We will give you a precise estimate in the professional concept.

Calculate free of charge

Yes, we offer concept & strategy both as a stand-alone service and in combination with app development. Many customers start with a concept and then develop it further with us.

You receive an individual concept with an initial target-audience analysis, user personas, core features and concrete implementation proposals, all non-binding.

Cooperation & Support

We work in an agile and transparent way. You receive regular updates, can give feedback and are involved in every step. We use modern tools for collaborative working.

Absolutely! After the concept, we can develop your app or support you in implementing it with other partners. We accompany you from the initial idea to the launch.

Yes, we are also available to you after the concept has been completed. If you have any questions about implementation, adjustments or the further development of your strategy, we will be happy to help.

Contact us

Let's talk about your project.

An initial consultation, thirty minutes, no obligation. You tell us your case, we listen and tell you honestly whether we're the right fit.

Founder
Pirmin
Pirmin Managing director, creative mind, software developer
Patrick
Patrick Managing Director, Software Developer
Robin
Robin Managing Director, Software Developer
Direct contact Call [email protected] Arrange an initial consultation
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