Zaleo digital, 2023

A financial comparison platform, built and operated.

Piparo worked in the Scrum team on zaleo.de (clickout tracking, the Reporter2 reporting service, Google Ads integration) and later took over the controlled decommissioning of the entire environment.

Screenshot to follow

Screens

This is how it looks.

The footage from this project hasn't been released yet. It's coming soon.

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Screenshots to follow
Screenshots to follow

Problem

The initial situation.

Zaleo.de was meant to make clickouts and campaign costs cleanly measurable. Later, the reverse question arose: how do you shut down an entire platform without losing it.

Solution

How we solved it.

Piparo contributed to the platform, clickout tracking and Reporter2 in the Scrum team and integrated the Google Ads API. In the second phase, piparo took over the controlled shutdown, including maintenance pages and redirects.

Result

What came out of it.

The platform ran live and was, in the end, orderly archived rather than deleted, so a later resumption remains possible.

Effect in figures

Which was measurable in the end.

01 Lifecycle From setup to decommissioning
02 Search, PMAX, Display, Video, Demand Gen Campaign types in the extension scope
03 Development and archiving Phases

Information

How it was built.

Platforms
  • Web
Tech Stack
  • Google Ads API
  • GitHub Actions
Architecture
Web comparison platform connected to a reporting service (Reporter2) for clickout tracking and Google Ads cost analysis. Deployment via GitHub Actions to separate live and staging environments.
Duration
April 2023 to February 2026, in two phases

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