Problem
The initial situation.
Zaleo.de was meant to make clickouts and campaign costs cleanly measurable. Later, the reverse question arose: how do you shut down an entire platform without losing it.
Zaleo digital, 2023
Piparo worked in the Scrum team on zaleo.de (clickout tracking, the Reporter2 reporting service, Google Ads integration) and later took over the controlled decommissioning of the entire environment.