Augmented Reality (AR)
2 Min. reading time Komplexe App-Funktionalitäten
Augmented Reality (AR) enhances the real world with digital content—and we bring this technology directly into your app or web application. Whether you want to place products in a space, overlay virtual information onto real objects, or create interactive experiences: We develop AR features that work natively with cameras, sensors, and real-time data—for example, using React Native (Expo), WebXR, Viro, 3D models, or image recognition.
💡 What AR Does
AR ensures that your users can interact with digital content directly in their surroundings—without special hardware, using only a smartphone or tablet. This offers an intuitive experience, greater engagement, and entirely new use cases—in marketing, e-commerce, training, or support.
🛠️ How We Integrate Augmented Reality
- AR camera integration in React Native (via Expo Bare Workflow / plugins)
- Display of 3D objects, text, or symbols in the camera view
- Web AR via WebXR or 3D viewers directly in the browser
- Detection of markers, objects, or QR codes (e.g., for product information)
- Integration with real-time data, location, or user actions
- Hosting of 3D models (GLTF, USDZ, etc.) and performance optimization
- Optional: Integration into existing apps or connection to CMS & database
✅ Possible Use Cases
- Product preview in a real-world environment (e.g., furniture, decor, machinery)
- AR-assisted navigation or wayfinding in buildings or at events
- Training or learning apps with interactive 3D explanations
- Marketing experiences: Posters or packaging with overlaid AR effects
- Visual maintenance / repair instructions via the camera
- Game elements incorporating real-world movement and environments
❓ FAQs on AR Integration
Does AR work directly within the app—even with Expo? Yes—basic AR features are possible using Expo Bare Workflow or ARKit/ARCore modules. For simple WebAR projects, a browser-based solution (WebXR) is also sufficient. Do I have to provide 3D models myself? Not necessarily—we can work with you to select, customize, or have models created. You’ll receive a solution optimized for mobile performance. Which devices support AR? All modern smartphones and tablets with a camera. We ensure compatible fallbacks for devices without AR support. Is AR also possible for web projects? Yes—with WebXR, 3D viewers, or interactive overlays, we offer lightweight AR experiences right in the browser, without requiring an app installation.